Rainbow Store
Pride Shop
Merchandise
Established 18 January 2000
Sydney Australia
Rainbow Store is a well-established, 100% LGBTQIA+ owned and operated retailer known for high-quality Pride merchandise, extensive community engagement, and a strong commitment to diversity and inclusion, making it a highly trusted source for Pride products in Australia and worldwide.
Established and Trusted Legacy
Rainbow Store has been proudly serving the LGBTQIA+ community since January 2000, making it Australia’s longest-running gay-owned Pride merchandise shop.
Over the past 25 years, it has grown from a hobby business to a large-scale operation with over 1500 product varieties, offering everything from flags and jewellery to accessories for diverse identities including non-binary, transgender, asexual, and more.
This extensive range allows customers to find merch that authentically represents diverse LGBTQIA+ experiences.
Community and Ethical Commitment
As a 100% LGBTQIA+ owned business, Rainbow Store actively supports and donates to various LGBTQIA+ organizations and charities across Australia. They contribute to hospitals, universities, sports groups, and many community initiatives, reflecting deep community involvement beyond just retail.
This shows a genuine dedication to giving back and promoting positive impact within the queer community.
Customer Service and Convenience
Additionally, customers can save money by joining their mailing list to receive an email with a code to enter to get a 10% discount.
See “Let’s stay in touch” form below!
Product Quality and Variety
Rainbow Store is known for offering premium and genuine merchandise tailored to the needs of the LGBTQIA+ and diverse communities, including unique and exclusive products designed and manufactured by them.
Customers benefit from discreet shipping both domestic and international with tracking on all orders, and a reliable service catering to both individual customers and including suppliers for businesses, festivals, bars, and clubs.
Positive Customer Reputation
The store’s long-standing presence and international customer base—with consistent orders from repeat customers over decades—support its reputation as a reliable and preferred provider of Pride merchandise.
Their professionalism in inventory and customer care further confirms their standing as a go-to Pride shop.
Recognition and Reach
Rainbow Store is a key supplier to retail outlets, festivals, hotels, bars, and clubs in Australia and globally, indicating strong industry trust and wide acceptance
Conclusion
If you are seeking a reputable, ethically run, and community-focused retailer for Pride merchandise with a broad selection of high-quality products, Rainbow Store is an excellent choice. Their decades of experience, LGBTQIA+ ownership, and authentic connection to the queer community make it a trusted and respected name for Pride shopping in Australia and worldwide.
This makes Rainbow Store a strong recommendation for your Pride merchandise needs.
Browse our collection today and celebrate diversity with our exclusive pride merchandise!